Wednesday, May 1, 2013

Sales Promotion Advertising

Victoria's Secret has always been very keen on sales promotion advertising. It seems as though their advertisements are constantly popping up on banners all over the internet. This particular advertisement is taken directly off of their website. This advertisement makes the consumers see that there are several sorts of deals available, and it makes them interested in buying. For example, free shipping, discounts, and free items are always a major draw in for consumers. This particular advertisement features all three with the free tote with a swim purchase, free shipping and underwear with a Bra purchase, and $15 off $100. Their goal is to have the consumer see this on the front page of their website, and take part of this deal. 

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