Radio Advertisement

Jimmy John's, the fastfood sandwich chain, came out with new radio commercials in 2009. This particular advertisement is still running as of 2013, and is played nation wide wherever a Jimmy John's is present. This particular advertisement was made to portray how fast Jimmy John's delivery really can be. They used a humorous approach featuring a fast talking sandwich delivery guy who was delivering a sandwich to a customer, when he noticed the customer's house was on fire. The delivery man then called the fire department and ordered more Jimmy John's sandwiches, which resulted in all of Jimmy John's delivery guys arriving before the fire department. 

Multimedia Campaign

In Spring 2012, JWT created a multimedia campaign for the United States Marine Corps. Their goal in mind was to portray a softer side of the Marines to the public. The ad depicts the Marines showing up guns in hand ready to go to battle, but it also shows the Marines bringing boxes that were labeled "Aid". This advertisement first aired during the college basketball championship game, and was the first of their multimedia campaign. The other parts of the campaign featured a documentary style video on their Facebook page showing real footage of the Marines doing disaster relief in countries like Japan and Haiti. They also completely redesigned their website Marines.com, and they came out with several print ads as well.

Sales Promotion Advertising

Victoria's Secret has always been very keen on sales promotion advertising. It seems as though their advertisements are constantly popping up on banners all over the internet. This particular advertisement is taken directly off of their website. This advertisement makes the consumers see that there are several sorts of deals available, and it makes them interested in buying. For example, free shipping, discounts, and free items are always a major draw in for consumers. This particular advertisement features all three with the free tote with a swim purchase, free shipping and underwear with a Bra purchase, and $15 off $100. Their goal is to have the consumer see this on the front page of their website, and take part of this deal. 

Digital Advertising Campaign

In the spring of 2012 one video sparked the world's interest, and became viral basically overnight. The Kony 2012 revolution was a 30 minute youtube video that gained tons of buzz, because of its message. The creator of the video wanted to make the Ugandan rebel leader, Joseph Kony, famous worldwide so that he could be stopped once and for all. Kony 2012 sold stickers, posters, buttons, shirts, and so much more to help contribute to the cause. It still remains one of the most talked about videos on youtube from 2012, and proved to be successful with the amount of views it gained.

Outdoor Billboard Abilene

This outdoor billboard featuring "North's Funeral Home" was found on Judge Ely Blvd right outside of campus. The ad depicts four adults and two dogs with the caption "Professionals to Depend on, and friends to lean on". The outdoor advertisement's strategy is to show a loving friendly company, by including their faces, and their pets. This advertisement is definitely targeted towards people who are planning for their feature, or for people who are planning funeral arrangements.

Guerrilla Marketing Advertisements

DHL, the shipping company, created a new Guerrilla campaign in China emphasizing their "Track it Anywhere" feature. For this campaign DHL had a DHL delivery man walk around town delivering packages with a giant arrow on his back. The arrow represented a giant computer cursor tracking the package's every move. They also did this with a DHL delivery van, driving it around Beijing's Central Business District, and parking it in public areas to attract the public's attention.

Advertisement Targeting an Ethnic Minority Group

Marriott introduced their new $5 million dollar advertisement campaign called "For You, We're Marriott" in Fall 2012. This campaign specifically targets the LGBT, Hispanic, and African American business travelers. Marriott in this campaign is showing that no matter what their customer's orientation or skin color is, Marriott will always be there for them.This particular advertisement features an African American business woman shown dressed professionally, trying to hail a cab in a large city. The "For You, We're Marriott" campaign will run in print publications, and digital publications worldwide.