DHL, the shipping company, created a new Guerrilla campaign in China emphasizing their "Track it Anywhere" feature. For this campaign DHL had a DHL delivery man walk around town delivering packages with a giant arrow on his back. The arrow represented a giant computer cursor tracking the package's every move. They also did this with a DHL delivery van, driving it around Beijing's Central Business District, and parking it in public areas to attract the public's attention.
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