Famous Ad Created before 1980.

The Marlboro Man was a print advertising campaign started in 1954 by Leo Burnett. Marlboro Cigarettes were created in 1924, and was branded as a woman's cigarette. In the early 1950s, the cigarette industry began shifting their focus towards filtered cigarettes, due to the rising scientific information regarding cigarettes and their potential effects on its users. The Marlboro Man was created to help market filtered cigarettes, which at the time were considered only for women. The ads depicted a very masculine and handsome cowboy figure showing that men too could enjoy Marlboros.

This particular advertisement appeared in the 1954 issue of Playboy.