PETA (People For the Ethical Treatment of Animals) is known for its notorious advertising campaigns, and PR stunts. PETA targets many different facets in their campaigns including: going vegan, animal cruelty awareness, anti fur, going vegetarian, spaying and neutering your pets, and wildlife conservation. PETA majority of the time does not pay for advertising, and instead relies on the free publicity from their controversial campaigns.This particular cause marketing advertisement from 2008 featuring Sir Paul McCartney is talking about going vegetarian. This ad is designed to make people feel uncomfortable and to spark some sort of resolution in the reader, and hopefully make the reader reach some sort of change in their life.
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