Marriott introduced their new $5 million dollar advertisement campaign called "For You, We're Marriott" in Fall 2012. This campaign specifically targets the LGBT, Hispanic, and African American business travelers. Marriott in this campaign is showing that no matter what their customer's orientation or skin color is, Marriott will always be there for them.This particular advertisement features an African American business woman shown dressed professionally, trying to hail a cab in a large city. The "For You, We're Marriott" campaign will run in print publications, and digital publications worldwide.
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