DHL, the shipping company, created a new Guerrilla campaign in China emphasizing their "Track it Anywhere" feature. For this campaign DHL had a DHL delivery man walk around town delivering packages with a giant arrow on his back. The arrow represented a giant computer cursor tracking the package's every move. They also did this with a DHL delivery van, driving it around Beijing's Central Business District, and parking it in public areas to attract the public's attention.
Marriott introduced their new $5 million dollar advertisement campaign called "For You, We're Marriott" in Fall 2012. This campaign specifically targets the LGBT, Hispanic, and African American business travelers. Marriott in this campaign is showing that no matter what their customer's orientation or skin color is, Marriott will always be there for them.This particular advertisement features an African American business woman shown dressed professionally, trying to hail a cab in a large city. The "For You, We're Marriott" campaign will run in print publications, and digital publications worldwide.
This direct mail advertising campaign came from Belgium in March of 2009. This advertisement came from Duval Guillaume from Antwerp, Belgium creating awareness for World Wide Water Day. This advertisement was mailed out to major companies, and to the press. The only way to read this message was to hold it directly underwater showing that "water is the source of all knowledge".
This advertisement for the Italian ice cream company 'Antonio Federici' from Great Britain was banned in 2010, because of how controversial and offensive this campaign was. This advertisement depicts a pregnant nun eating ice cream with the tag line "Immaculately Conceived". The company claimed it was only using innocent satire, and that the religious aspects were used due to the company's commitment to ice cream. Contrary to what the company thought, the Catholic Church was not pleased in the least bit, and saw it as a mockery to their faith. However, this wasn't the only controversial advertisement from their"Ice Cream is our Religion" campaign banned. The company also had an advertisement featuring a nun and a shirtless preist depicting the preist touching the nun on the leg, with the tagline "submit to temptation".
Theres normal commercials, and then theres Progressive commercials. Progressive Insurance has been running commercials with its cultural icon, the very bubbly, and sometimes obnoxious Flo since 2008. Flo was created by the Boston based agency, Arnold Worldwide, and has been on our televisions, in our radios, and on the internet in more than 50 commercials for Progressive. This particular 30 second TV spot aired in late 2011 to early 2012, featuring a more competitive and humorous Flo not wanting anyone (or anything) outshine her when it comes to selling progressive insurance. Progressive's Advertisements with Flo often feature quirky family friendly cheerfulness, and are often times so repetitive that you'll actually remember what exactly they were trying to sell in their commercial.
In the 1980s there was a major rise in the trend of the "power suit". Shown here by Polo Ralph Lauren, the power suit was designed for the modern working woman proving that suits weren't just for men anymore. The power suite changed the world of advertising forever, because of its message saying that women too could be equal to men in the office.
Dr Pepper came out with its new drink "Dr Pepper Ten", in the fall of 2011. Dr Pepper Ten has the tagline "not for woman", and features all new "ten manly calories". Dr Pepper Ten's commercials and marketing were targeting strictly male audiences with this new drink. The reason for this is because, the executives at the 'Dr Pepper Snapple Group' felt that diet sodas are often seen as too feminine, and that men often shy away from diet soft drinks because they aren't "masculine enough". In this commercial you see the typical action movie filled with a brawny star, explosions, and good vs. evil. This marketing campaign got a lot negative attention from outraged feminist groups claiming that Dr Pepper was being misogynistic and sexist. However, Dr Pepper executive VP of marketing, Jim Trebilcock, stated "The drink and marketing were tested in six different markets across the country before being rolled out nationally, and women weren't offended, he said. In fact, about 40% of people who have tried the soda so far are women" (USA TODAY).
PETA (People For the Ethical Treatment of Animals) is known for its notorious advertising campaigns, and PR stunts. PETA targets many different facets in their campaigns including: going vegan, animal cruelty awareness, anti fur, going vegetarian, spaying and neutering your pets, and wildlife conservation. PETA majority of the time does not pay for advertising, and instead relies on the free publicity from their controversial campaigns.This particular cause marketing advertisement from 2008 featuring Sir Paul McCartney is talking about going vegetarian. This ad is designed to make people feel uncomfortable and to spark some sort of resolution in the reader, and hopefully make the reader reach some sort of change in their life.
The Marlboro Man was a print advertising campaign started in 1954 by Leo Burnett. Marlboro Cigarettes were created in 1924, and was branded as a woman's cigarette. In the early 1950s, the cigarette industry began shifting their focus towards filtered cigarettes, due to the rising scientific information regarding cigarettes and their potential effects on its users. The Marlboro Man was created to help market filtered cigarettes, which at the time were considered only for women. The ads depicted a very masculine and handsome cowboy figure showing that men too could enjoy Marlboros.
This particular advertisement appeared in the 1954 issue of Playboy.
