Radio Advertisement

Jimmy John's, the fastfood sandwich chain, came out with new radio commercials in 2009. This particular advertisement is still running as of 2013, and is played nation wide wherever a Jimmy John's is present. This particular advertisement was made to portray how fast Jimmy John's delivery really can be. They used a humorous approach featuring a fast talking sandwich delivery guy who was delivering a sandwich to a customer, when he noticed the customer's house was on fire. The delivery man then called the fire department and ordered more Jimmy John's sandwiches, which resulted in all of Jimmy John's delivery guys arriving before the fire department. 

Multimedia Campaign

In Spring 2012, JWT created a multimedia campaign for the United States Marine Corps. Their goal in mind was to portray a softer side of the Marines to the public. The ad depicts the Marines showing up guns in hand ready to go to battle, but it also shows the Marines bringing boxes that were labeled "Aid". This advertisement first aired during the college basketball championship game, and was the first of their multimedia campaign. The other parts of the campaign featured a documentary style video on their Facebook page showing real footage of the Marines doing disaster relief in countries like Japan and Haiti. They also completely redesigned their website Marines.com, and they came out with several print ads as well.

Sales Promotion Advertising

Victoria's Secret has always been very keen on sales promotion advertising. It seems as though their advertisements are constantly popping up on banners all over the internet. This particular advertisement is taken directly off of their website. This advertisement makes the consumers see that there are several sorts of deals available, and it makes them interested in buying. For example, free shipping, discounts, and free items are always a major draw in for consumers. This particular advertisement features all three with the free tote with a swim purchase, free shipping and underwear with a Bra purchase, and $15 off $100. Their goal is to have the consumer see this on the front page of their website, and take part of this deal. 

Digital Advertising Campaign

In the spring of 2012 one video sparked the world's interest, and became viral basically overnight. The Kony 2012 revolution was a 30 minute youtube video that gained tons of buzz, because of its message. The creator of the video wanted to make the Ugandan rebel leader, Joseph Kony, famous worldwide so that he could be stopped once and for all. Kony 2012 sold stickers, posters, buttons, shirts, and so much more to help contribute to the cause. It still remains one of the most talked about videos on youtube from 2012, and proved to be successful with the amount of views it gained.

Outdoor Billboard Abilene

This outdoor billboard featuring "North's Funeral Home" was found on Judge Ely Blvd right outside of campus. The ad depicts four adults and two dogs with the caption "Professionals to Depend on, and friends to lean on". The outdoor advertisement's strategy is to show a loving friendly company, by including their faces, and their pets. This advertisement is definitely targeted towards people who are planning for their feature, or for people who are planning funeral arrangements.

Guerrilla Marketing Advertisements

DHL, the shipping company, created a new Guerrilla campaign in China emphasizing their "Track it Anywhere" feature. For this campaign DHL had a DHL delivery man walk around town delivering packages with a giant arrow on his back. The arrow represented a giant computer cursor tracking the package's every move. They also did this with a DHL delivery van, driving it around Beijing's Central Business District, and parking it in public areas to attract the public's attention.

Advertisement Targeting an Ethnic Minority Group

Marriott introduced their new $5 million dollar advertisement campaign called "For You, We're Marriott" in Fall 2012. This campaign specifically targets the LGBT, Hispanic, and African American business travelers. Marriott in this campaign is showing that no matter what their customer's orientation or skin color is, Marriott will always be there for them.This particular advertisement features an African American business woman shown dressed professionally, trying to hail a cab in a large city. The "For You, We're Marriott" campaign will run in print publications, and digital publications worldwide.

Direct Mail Advertising- Print

This direct mail advertising campaign came from Belgium in March of 2009. This advertisement came from Duval Guillaume from Antwerp, Belgium creating awareness for World Wide Water Day. This advertisement was mailed out to major companies, and to the press. The only way to read this message was to hold it directly underwater showing that "water is the source of all knowledge".

Controversial Advertising

This advertisement for the Italian ice cream company 'Antonio Federici' from Great Britain was banned in 2010, because of how controversial and offensive this campaign was. This advertisement depicts a pregnant nun eating ice cream with the tag line "Immaculately Conceived". The company claimed it was only using innocent satire, and that the religious aspects were used due to the company's commitment to ice cream. Contrary to what the company thought, the Catholic Church was not pleased in the least bit, and saw it as a mockery to their faith. However, this wasn't the only controversial advertisement from their"Ice Cream is our Religion" campaign banned. The company also had an advertisement featuring a nun and a shirtless preist depicting the preist touching the nun on the leg, with the tagline "submit to temptation".

Television Advertisement

Theres normal commercials, and then theres Progressive commercials. Progressive Insurance has been running commercials with its cultural icon, the very bubbly, and sometimes obnoxious Flo since 2008. Flo was created by the Boston based agency, Arnold Worldwide, and has been on our televisions, in our radios, and on the internet in more than 50 commercials for Progressive. This particular 30 second TV spot aired in late 2011 to early 2012, featuring a more competitive and humorous Flo not wanting anyone (or anything) outshine her when it comes to selling progressive insurance. Progressive's Advertisements with Flo often feature quirky family friendly cheerfulness, and are often times so repetitive that you'll actually remember what exactly they were trying to sell in their commercial.

Ad Campaign Targeting Women.

In the 1980s there was a major rise in the trend of the "power suit". Shown here by Polo Ralph Lauren, the power suit was designed for the modern working woman proving that suits weren't just for men anymore. The power suite changed the world of advertising forever, because of its message saying that women too could be equal to men in the office. 

Ad Campaign Targeting Men

Dr Pepper came out with its new drink "Dr Pepper Ten", in the fall of 2011. Dr Pepper Ten has the tagline "not for woman", and features all new "ten manly calories". Dr Pepper Ten's commercials and marketing were targeting strictly male audiences with this new drink. The reason for this is because, the executives at the 'Dr Pepper Snapple Group' felt that diet sodas are often seen as too feminine, and that men often shy away from diet soft drinks because they aren't "masculine enough". In this commercial you see the typical action movie filled with a brawny star, explosions, and good vs. evil. This marketing campaign got a lot negative attention from outraged feminist groups claiming that Dr Pepper was being misogynistic and sexist. However, Dr Pepper executive VP of marketing, Jim Trebilcock, stated "The drink and marketing were tested in six different markets across the country before being rolled out nationally, and women weren't offended, he said. In fact, about 40% of people who have tried the soda so far are women" (USA TODAY).


Source

Cause Marketing Advertisement

PETA (People For the Ethical Treatment of Animals) is known for its notorious advertising campaigns, and PR stunts. PETA targets many different facets in their campaigns including: going vegan, animal cruelty awareness, anti fur, going vegetarian, spaying and neutering your pets, and wildlife conservation. PETA majority of the time does not pay for advertising, and instead relies on the free publicity from their controversial campaigns.This particular cause marketing advertisement from 2008 featuring Sir Paul McCartney is talking about going vegetarian. This ad is designed to make people feel uncomfortable and to spark some sort of resolution in the reader, and hopefully make the reader reach some sort of change in their life.

Famous Ad Created before 1980.

The Marlboro Man was a print advertising campaign started in 1954 by Leo Burnett. Marlboro Cigarettes were created in 1924, and was branded as a woman's cigarette. In the early 1950s, the cigarette industry began shifting their focus towards filtered cigarettes, due to the rising scientific information regarding cigarettes and their potential effects on its users. The Marlboro Man was created to help market filtered cigarettes, which at the time were considered only for women. The ads depicted a very masculine and handsome cowboy figure showing that men too could enjoy Marlboros.

This particular advertisement appeared in the 1954 issue of Playboy.